Report about my industrial placement Essay Example | Topics and Well Written Essays - 2250 words

Report about my industrial placement - Essay Example Starbucks coffee is popular in all customer types, irrespective of what age group customers belong to. Customers love to spend not only leisure time but important business decisions are taken while sipping Starbucks coffee. Market for retail coffee is highly competitive but the only competitor from revenue earning perspective has been Nestle S.A. Competition in the coffee industry is determined by the price and quality of products against the product range. Thus, from earning potential angle, Starbucks is second only to Nestle S.A. The table below shows that the product line breadth of Starbucks is high relative to its competitors like Dunkin Donuts and McDonalds showing moderate breadth while other competitors including Green Mountain Coffee Roasters, Kraft Foods, Inc. And Nestle S.A. are low in product line breadth (Brown and Nwabueze, 2011). Table1: Direct Competitors to Starbucks Firm Product line Breadth Revenues (2010) in Millions % of Total Group Revenues Starbucks High 10,707 27% Dunkin Donuts Moderate 5,500 14% McDonald's Moderate 2,400 6% Green Mountain Coffee Roasters Low 803 2% Kraft Foods, Inc. Low 3,100 8% Nestle S.A. Low 17,700 44% Source: Harold Brown 2011 Competition in the coffee retail segment is going to be severe with all the leading players bent on capturing new global markets. Starbucks is very well positioned with networked marketing, technology usage, Starbucks rechargeable payment cards and mobile apps for quick and easy order placing and payment (Brown and Nwabueze, 2011). Starbucks has successfully adhered to its policy on corporate social responsibility by identifying coffee farmers as critical partners in the growth history of the company. Starbucks has evolved and strengthened its relationships with all stakeholders and partners, including customers, employees, suppliers and communities over the years (Harnrungchalotorn and Phayonlerd, 2010). The organisational chart of Starbucks has gained significant growth by 1991 with the incr ease in profitability. It prompted Schultz to initiate a new employee programme for the long-lasting success of the Company – a stock option plan for all employees. The purpose was to create a link between their positive role and the rising market value of the Company. Stock options were awarded on the proportionate basis to base pay. Yet another programme, the Bean Stock, was offered for employees benefit. Even part-time employees could also benefit from this programme of the Company. It helped the Company to recruit motivated people with above-average capabilities and good work habits not only due to its fringe benefit programme but also its pay scale. Starbucks has experienced low turnover rates relatively to other companies because of its initiatives for creating a good work environment. The competitive retailers had high turnover rates for store employees in the range of 150 to 400% a year while the turnover rates for Starbucks’ baristas were near to 65%. For the position of store managers, the Company turnover rate was near to 25% relative to approximate 50% for other chain retailers. Schultz’ management of Starbucks through the values and principles has increased the brand performance in the desired way. Employees feel high on morality. There is respect for all, irrespective of the designation one holds. One can see the impact of increased level of

The role of the practice mentor Essay Example | Topics and Well Written Essays - 4000 words - 1

The role of the practice mentor - Essay Example A mentor is the one who bears the responsibility for their training and development. So, there is no need to further describe how efficient and knowledgeable the mentor should be. For understanding the function of a mentor, one should understand that who is a mentor and what is its actual role in development of efficient nurses and midwives. A mentor plays an important role is everyone’s life. An individual gets the chance to explore the world around through the eyes of its mentor. Thus mentor can be defined as â€Å"An experienced and trusted advisor. An experienced person in an organisation or institution who trains and counsels new employees or students† (The Sloan Work and Family Research Network. 2009). Mentoring and teaching differs from each other in some respects. Basically mentoring is the process, through which less experienced professionals get a chance to share experience of someone who has gather good knowledge in the same field. So through the process of mentoring the individual gets more benefited because the knowledge which one received is focused toward his or her own working field and provides clear cut guidelines through impaling them in the working one can easily move toward higher ladders in their career path. Mentoring is equally beneficial for both mentor and mentee as they both come to know each other and can explore each others’ positive and negative points. Thus motoring creates a professional as well as emotional bonding between both of them. The mentee can easily develop knowledge, skill, experience and compatibility required for carrying out job responsibility. The mentor helps the mentee to build his career path and attain heights. Many a time mentor provides contacts to mentee for creating networking and provides guidance that how one can develop good networking skills (The Sloan Work And Family Research Network. 2009). A mentor’s role is highly

Concerning the American Language by Mark Twain Essay

Concerning the American Language by Mark Twain - Essay Example Although the history shows that the American language came from the English language, it is still unfair to consider the English language as the correct language and the American language is incorrect. According to the author’s point of view, there is no point of comparison since American language evolved from English language and developed its own identity as proven by 250 years of existence as the English language spread in the American region. As it spread, the meanings, pronunciation and other words also change. The language evolution was greatly affected by geographical locations and culture of people in certain regions. Despite of the changes in the language, the New England is still somehow heavily influenced by the England itself. The Yankees are the small population about four million people residing in the New York area. This was the region where the Englishmen planted English language in the American region. Although time has passed by, English dictionary like Webst er’s dictionary still calls the language as English language instead of American language. The basis for the language is still English language that causes the dilemma to the identity of the American language which is the very soul of the American people.

Fears Research Paper Example | Topics and Well Written Essays - 1250 words

Fears - Research Paper Example ic nervous system and adrenal glands, including increased heart rate (tachycardia), increased breathing rate (tachypnea), tenseness or trembling of muscles, profuse sweating, and dryness of the mouth. Circulation from the rest of the body is directed to the areas where energy is needed most, either to protect oneself or to escape danger, also known as the "fight or flight" response. The sudden diversion of excess blood from the brain may also cause fainting, which may actually serve as an adaptive function in animals to protect them from predators. Children experience fears with greater intensity than older people. Middle aged children as a group experience less fears than their older or younger siblings. There is a disagreement between researchers upon the degree to which fear is innate or a learned response. Pavlov’s research with conditioning led to various experiments through which animals were conditioned to fear certain stimuli which were previously neutral. However certain fears such as fear of pain, injury or loud noises are innate and appear to be universal. Fear generally starts appearing in infants at 7 months of age. In newborns, fear is primarily reflexive. By instinct, they become afraid if there is sudden loss of support, extreme or unexpected sensory stimulus particularly with loud sounds. At about 6 to 9 months of age infants develop fear of masks, heights and strangers. Anxiety of separation typically appears at about 6 to 10 months of age and peaks between 18 and 24 months. Fear of being separated from the primary guardian is a universal reaction. The ability to understand constancy is not present in the young infant and it might believe that its mother might be gone forever if she is not currently present there. The peak that is observed at 18 to 24 months is probably because this is the age when most children enter day care or preschool. At two years of age a child becomes more organized and develops a better sense of security. A two year

Deaf Again Assignment Example | Topics and Well Written Essays - 500 words

Deaf Again - Assignment Example In the case study, Mark was born without this disability but later grew deaf. His parents were deaf. However, the mark was a lucky child since his parents without the use of sign language, which in a way could have interfered with his speech and later affect his studies, educated him. The author states that the parents opted not to use sign language when educating mark. They had the belief that sign will interfere with Mark’s ability to speak. This could later interfere with his level of understanding during education. On the Fence is another collection from the deaf writers that depicts the hidden world that those with hearing disabilities live as a virtually invisible population. The parents and grandmother of Mark feel much proud that Mark is educated without the use of sign language that they believed might interfere with is education. As per the argument of Mark Drolsbaugh, a child should pick up a language at the age of one to two years. This will enable their parents to identify any disability and be in a position to employ corrective measures before the situation is severe. This will also enable the deaf children to establish whether they can pursue learning with or without the use of sign language. The picking of language at this age also establishes a foundation on the education basis, enabling the child to pursue the various aspects of learning like speaking, reading and writing more effectively. Mark, although he was deaf, remained determined. The support he goes from his parents gave him chance to pursue learning and prosper in education. The author regrets his slow growth and development of emotions. It took him so long to appreciate and be proud of the ‘deaf culture’. The deaf people should appreciate themselves and get encouraged that they can still prosper regardless of their disability. After a deaf child is implanted, the parents have a responsibility to support him or her.

The Relationship between Colonists and Native Americans Assignment

The Relationship between Colonists and Native Americans - Assignment Example It will show that history can reflect the time it is written in, and that word choice and grammar can influence the reader's attitude toward the subject. The overwhelming attitude towards Native Americans is, in the earliest extract (1877), one of hatred and violence. Words like savage and hostile abound, amongst descriptions of the Native American attack on Jamestown and other settlements as massacre, murder and exterminate (in-class exercise). The author writes that his contemporaries are fighting against Native Americans in Arizona and Montana (the Apache Attacks and Nez Perce War), which is almost something the reader does not need to be told, given how intense and hateful this piece seems. There is no mention of Native American culture, although the author does (begrudgingly) admit that the tribes could build shelters, grow crops, and hunt. Any reference to an exchange between European and Native American culture is hidden in whining laments that Native Americans appear to be in nately hostile to European culture, called here 'civilization'. By contrast, the 1885 piece comes across as slightly less impassioned. Whereas the 1877 text ends by saying that it is certain that Native Americans will have disappeared from the American continent within a few years, the 1885 text expresses hopes that the Native Americans will be 'Christianized' rather than dying out. The 1885 piece attempts to be fairer to the indigenous tribes, but still makes incorrect assumptions, such as the 'fact' that Native Americans lived very simplistic and uncivilized lifestyles. Non-neutral language is used to claim that the Native Americans were inferior to the settlers in the fields of arts and inventions, progress and education, disposition, and religion, and had been since their collision with European culture two hundred years before. The only area in which Native Americans are not lesser is 'endurance,' yet this achievement is still couched in terminology which makes these people see m not quite human. It is easy to suspect that the writers of the textbook 'knew' this through experience. The two extracts from nineteenth-century textbooks neither mention individuals, whether European or Native American nor refer to any sort of cultural exchange. Admittedly, this would be hard given that neither text admits the existence of a Native American culture. Nor does either piece suggest any possible explanation for the failure of the Jamestown settlement other than Native American savagery. Therefore these earliest passages reflect the real-life hostilities occurring at the time between Europeans and Native Americans. The Apache Attacks lasted until 1900 when the last fighting tribe surrendered, so it is understandable – if despicable – that the textbooks adhered to the image of Native Americans as an enemy which must be destroyed. It is more difficult to completely exterminate an enemy if there is evidence of the enemy's humanity, or that a valuable part o f human cultural history might be lost in their destruction, so it makes sense that contemporary textbooks were unconcerned with these subjects. The 1927 text is the first to recognize that at least some of the Native American tribes were fairly advanced and cultured.  

Representing Nature in Jeddah city Term Paper Example | Topics and Well Written Essays - 750 words

Representing Nature in Jeddah city - Term Paper Example In January 2011 torrential rains caused destructive floods. Massive rescue operations were quite successful and many people were evacuated from the areas exposed to the disaster (Byron, 2011). Reportedly, the damage caused by the flood â€Å"was attributed to the lack of a drainage system for flooding and rain water† (Byron, 2011). Insufficient drainage system led to spread of sewage. Admittedly, the sewage and contaminated water can cause proliferation of numerous diseases in people and animals. Apart from this sewage and contaminated water leads to numerous environmental problems. For instance, it negatively influences ground waters leading to â€Å"salinization of the water affecting vegetation in the areas† (Magram, 2009, p.125). It goes without saying that this environmental issue has been considered politically. At this point it is worth mentioning that the majority of environmental issues should be (and usually are) regarded politically, due to the nature of thes e questions which are â€Å"inherently subjective† (Norheim, 2004, p.48). ... Notably, Jeddah is â€Å"the most significant city† in Saudi Arabia and its growth â€Å"has been rapid and diverse† (Magram, 2009, p.120). Rapid growth of population and industrial development of the city which was accompanied by the development of recreation infrastructure and the lack of attention to environmental issues led to environmental degradation. Such problems as sewage capacity issues, desalinization of water which threatens marine ecosystem, ground water contamination, which is the source of numerous diseases (and can even cause epidemic) have not attract much attention until floods caused serious problems. It is important to note that floods are recurrent phenomena in Jeddah. In 2009 there was a flood which also caused numerous victims and money losses. Reportedly, the government tried to solve these problems, but this year flood proved that these measures were insufficient. More so, people argued that â€Å"hundreds of millions of dollars spent on upgrad ing the preparedness after last year’s flood were allegedly riddled with corruption deals† (Nuseibeh, 2011, p.7). Ineffective policy of those in power led to numerous riots. Reportedly, the flood in Jeddah took place â€Å"at a time of unprecedented unrest† in Saudi Arabia. Admittedly, environmental issues aggravated the situation. At this point it is possible to point out that environmental issues, viewed politically, can be used by different people differently. In the first place, they have already caused social and political protests. On the other hand, those who want to gain people’s trust can use (and do exploit) these issues promising to solve environmental problems caused by floods, or prevent the floods. Thus, these problems can lead to political changes. It goes