Postmodern Graphic Designer Paula Scher - 1528 Words

As stated by Jonathan M. Woodham, postmodernism came to be seen as a term which usefully embraced those characteristics - such as eclecticism, ornamentation, kitsch, wit, and irony - which most typified the diversity of contemporary culture in a pluralist society. During the modernist era, designers hoped to reveal the fundamentals of art. Woodhams Twentieth Century Design puts forward that the modernists saw themselves as the creators of a machine age aesthetic truly redolent of the twentieth century which, freed from the shackles of historicism, explored new forms and materials that were felt to be symbolically, if not actually, compatible with the mass-production capacity of a progressive industrial culture. Conversely,†¦show more content†¦Her collective use of kitsch imagery, juxtaposing colours and historical letterforms with their playful interpretation, do not cause dissention amongst the graphic but rather unifies is harmoniously through dissimilarity and brings the piece out of the past and into a contemporary pluralist society. Consequently Scher distances the design from the typically commercialized styles of fellow contemporaries, creating a cultural identity whose diversity can only be interpreted as postmodern. The Dances On Her Knees graphic embraces the eclecticism of the postmodern aesthetic, clearly reflecting those characteristics which most typified the diversity of contemporary culture in a pluralist society. Irving Sandler offers that Arts application as an agent of change on contemporary society is what ultimately defines its importance (Art of the Postmodern Era), and that in order to be considered vernacular an artwork must be more than familiar to its audience, but intrinsically linked to the culture it resides in. Paula Scher has managed to create such a vernacular through her poster designs for the New York Public Theatre, such as the 1996 Henry V/ Timon of Athens poster for the Shakespeare Festival. Scher utilized the existing vernacular of boldShow MoreRelatedCase Study On A Designer Paula Scher1494 Words   |  6 Pages4:Case Study on a Designer Paula Scher Paula Scher is one of the most well known and influential postmodern graphic designer for over 30 years. In 1970, Scher began developing her eclectic, playful and expressive approach to design and typography, using it to convey content and create identity. Scher has been designing record covers, advertisements, identities and environmental graphics for a broad range of clients such as CBS Records, Atlantic Records, American Institute of Graphic Design (AIGA),Read MoreEssay about Summary of History of Graphic Design by Meggs14945 Words   |  60 Pagesthe skins of domestic animals, came in to use. - Vellum, the smoothest form of parchment, is made from the skin of newborn calves (LOL). - The codex replaced the scroll, as it consisted of stacked pieces of paper much like a modern book. - Graphic symbols became a representation of religious belief during the Roman Empire. - Rome’s legacy includes architecture, engineering, language, law and literature. - Just as the invention of printing launched a quiet revolution in Chinese culture

Organizational Structure Of The American Red Cross

The American Red Cross is an important entity in the world today. In fact, the organization was created over 100 years ago and has done nothing but grow. This is an organization that went from caring for wounded soldiers to being the guiding spirit of many families when disaster of any kind strikes. The American Red Cross must be strong and organized to handle such a large role. Unfortunately, they are usually not strong or organized. Fundamental Management Problem In recent years, the American Red Cross has experienced a number of problems both inside and outside the organization. All these problems can be traced back to one single management problem: the organization’s structure of control. The structure is unorganized and unable to satisfy the organization’s role in society. Solutions Here are three possible solutions to such a problem: 1. Reduce the number of roles the organization has. 2. Change and enforce the rules and regulations in the organization 3. Modify the whole organizational structure from top to bottom. The best choice for solving the American Red Cross’s management problem is solution 3. Action Plan In order to change the organizational structure there will need to be Congressional support and approval. Before doing so, these changes must be agreed upon by those the plan affects within the organization. These members including the Board of Governance, the Independent Governance Panel, and the board of Volunteers. Once the plan has beenShow MoreRelatedOrganizational Behavior1259 Words   |  6 PagesAmerican Red Cross Organizational Behavior and Communication American Red Cross Organizational Behavior and Communication â€Å"Inspired by the International Red Cross movement established to provide assistance to wounded soldiers, the American Red Cross was established in 1881 by Clara Barton and a number of her acquaintances† (Peerbolte, 2011, p. 17). The mission of the American Red Cross remains largely focused on military serviceRead More The New Age Employee Essay1277 Words   |  6 PagesThe New Age Employee The Human Resource issue that I will be discussing in my paper stems from the American Red Cross. The first, thing I will discuss is the organization’s external environment and then the HR department’s internal system. In the external environment of the American Red Cross, there are several issues affecting the organization. For example, the U.S population is becoming more diverse according to demographics. Also, the number of donors and volunteer’s is steadilyRead MoreChanges in the American Red Cross Essay973 Words   |  4 Pages(1) Changes at the American Red Cross have led to more transparency at the agency. These changes include making public record of its stance on governance and ethics policy. Also, each member of the board of directors is required to sign the Board Member Affirmation of Service, which mandates that each member actively participate a minimum of 15 days per year with the organization, read the Code of Ethics, and comply with the policy. Other changes include the Office of the Ombudsman office itsRead MoreEssay on Ethics Unit 3 Complete Work1602 Words   |  7 Pagesdated facts in this case with more current information. How do these new facts reflect the current ethical culture of the Red Cross? According to the case study, the American Red Cross had seven different acting or permanent heads in the first decade of the 21st century. This run-through of CEOs at the America Red Cross ended when Gail McGovern joined the American Red Cross in April of 2008, and she has been in office since, making complimentary changes and moving the company in the right directionRead MoreThe Scene Of A Major Emergency Or Disaster1336 Words   |  6 Pagesnormal organizational structure in times of disaster. Fire departments, police, and emergency medical personnel are examples of established organizations that are expected to respond to disasters. 2. Expanding Organizations – These organizations are expected to be involved in disasters and able to engage in response activities, however, they must expand their operational structure to do so, typically by recruiting volunteers. Examples of expanding organizations are the American Red Cross and theRead MoreEthical Issues Within the American Red Cross Essay760 Words   |  4 PagesThe American Red Cross (ARC) is an organization that was founded in 1881 by Clara Barton and established itself as the most well-known emergency relief organization devoted to the care of war victims, disaster victims, and the suffering worldwide. Unfortunately, the ARC has been plagued with a high executive turnover, slow response to disastrous events, and mismanagement of donation funds. These problems now have the ARC facing another problem, fixing their credibility for the future. The Red CrossRead MoreAmerican Red Cross Essay768 Words   |  4 PagesThe American Red Cross Summary The American Red Cross (ARC) is an independent organization, supported by public financial donations and volunteerism. It provides relief to victims of disasters and help people prevent, prepare for and respond to emergencies. The company has been widely criticized for the way it handled 9/11 in 2001 and Hurricane Katrina in 2005 as being inadequate and poorly managed. The company has allegations of fraud, bribery and even theft on the part of volunteers and employeesRead MoreAssignment 3: the American Red Cross (Arc)† Essay1402 Words   |  6 PagesAssignment 3: The American Red Cross (ARC)† October 28, 2012 HRM 522 Ethics Advocacy For HR Pro Determine the impact of this event on ARC’s â€Å"benefits of business ethics† (employee commitment, investor loyalty, customer satisfaction, and bottom line). Business ethics includes the principles and standards that guide behavior in the world of business. The ethical behavior of a company is being judged and determined by its stakeholders. They may not always be right but their judgment affectsRead MoreAmerican Red Cross Case Study1043 Words   |  4 Pagesof the September 11th terrorist attacks and Hurricane Katrinas devastation of New Orleans in 2005, the venerable charity organization American Red Cross (ARC) was subjected to intense public and political scrutiny. This pressurized process of external examination eventually revealed an abundance of systemic flaws in the ARCs organizational management structure, including widespread fraud and abuse of privileges by executives, gross misconduct on the part of volunteers and other employees, and anRead MoreImproving Partnerships with Big Companies to Help the ARC Increase Donations for the Aid of Individuals in Need649 Words   |  3 Pagesany fund raising campaign. Externally speakin g, they must monitor their advertising practices to clearly communicate to the donors how funds donated in response to an advertisement will be utilized. I would also investigate ways to see if The American Red Cross can add more strategic goals and objectives that would reflect how the organization performs compared to other non-profit agencies that help victims (such as the Salvation Army). Strategic objectives might include being on site or providing

The Up Side of Freshness free essay sample

Although I just started the Summer Youth Employment Program at a local medical center, I’ve already learned a great deal about the patience and the attitude needed as a beginner in any work environment. Since I’m interning as a high school student, I don’t have the professional knowledge or skills to do anything a trained doctor or nurse can do. Thus, the lady who’s in charge of me, Theresa, assigned me the work everyman can do. I was to go to each exam room, check which brochures are missing, supply the missing ones, and re-organize all the brochures on the shelves to make them look neat, presentable, and accessible to the doctors. She told me that the doctors have to give out certain brochures by law, as the brochures contain important information on diseases, surgeries, health, and so forth. At first, Theresa didn’t specify the mandatory brochures that had to be handed out. Theresa’s assistant, Cecilia, just told me to record down all the brochures in each room. Thus, I went off to Exam Room 1 in the unit 308, and wrote down the names, both English and Spanish, of all the brochures I saw on the shelf. Just in the first exam room, there were about twenty brochures, including â€Å"Gynecological Cancer†, â€Å"Breast Self-examination†, â€Å"The Elbow Owner’s Manual†, â€Å"Small Changes Make A Big Difference†, and â€Å"How to Check Your Testes†, just to name a few. Because I wasn’t told which are the mandatory ones I had to keep track of, I spent hours just writing down a myriad of brochure names. And trust me, there was no joy or excitement in writing the names of brochures till your hand started aching. Within the first few hours of work, I held no sense of hope for the program’s potential to arouse any interest in me. After I went through nine rooms and came by Theresa’s office, I told her the problem with going through so many brochures. Since I thought that all the brochures I found in different rooms had to be in every room, I told her the sheer amount of brochures I recorded would exceed the capacity of any shelf. Also, because Cecilia told me each doctor has different preferences for the brochures they’d like to have in their rooms, I said it would be pointless to go around every room and write down the brochures that are there for a purpose. Hearing this, Theresa replied, â€Å"Oh, I need to tell you what the mandatory brochures are! Those are the ones the doctors have to have in each room no matter what.† At that instant, I understood the origin of the problem – she never told me which ones are mandatory. When I was first assigned this task, I was a bit baffled myself, so I never thought of asking her about the mandatory ones. In my head, I had a bit of a wail, realizing that I wasted so much time doing something I could’ve spent half the time on. As much as I disliked the work and the miscommunication, I still put on a happy face – I knew all the employees there would take note of my attitude. If I were whining on the first day about a simple miscommunication that cost me a couple hours of my life, I would seem like the most immature, unappreciative, and disrespectful intern to ever walk across the halls of such an esteemed medical center. Keeping everything inside, I went through another twenty rooms, patiently recording all the missing mandatory brochures. As I went through each room, the frustration in me also resided, as I was recording more efficiently and doing a task that many may take a pass on, but is, after some thought, perfect for my role as a beginner. I asked myself, â€Å"Are you in the place to expect so much on your first day as an intern? Shouldn’t you feel grateful that you’re getting a great opportunity, despite your dearth of experience?† Because of a switch of mindset, I began appreciating the job and gaining new insights on the importance of it. First of all, how nice would it look if all the brochures were neatly displayed on the shelves? The doctors can easily pull out a brochure without worrying about where it is or an overflow of brochures, which would make pulling one out extremely difficult. Secondly, the patients depend on the brochures as one of the many ways they ca n learn about their bodies, how they’re treated, and the ways they can live a healthy life. I mean, how cool is that! It’s almost as if I’m working behind the scenes, using my two hands to make a difference, as little as it may be. No patient would necessarily appreciate me the way they would to a doctor since the patient-doctor relation contains more immediate and direct interactions, but a patient could still benefit from the nicely arranged brochures. The fact that there’s a chance a patient might notice how accessible and tidy the brochures look made me value this laborious, mundane type of work. The next day, I spent hours carrying the stocks of brochures in the inventory to the space right outside the room I work in, putting them in either a box or a cart. Then, I spent approximately two hours making two documents on the computer. The first one is a detailed chart of the missing brochures in all twenty nine exam rooms. The second document indicates the amount of each brochure in the inventory. At this point, I began devoting a considerable amount of time and effort in this task. No longer was I concerned about how tedious it would be to go into every room and organize all the brochures. All I could think of was how meaningful this project was to me, and how much it would help patients if I accomplished it well. The optimism and energy carried on to the following day, when I started organizing the brochures in the rooms and putting in missing ones based on the chart I made. Since the other document shows sufficient supplies of all brochures, I didn’t have to worry ab out running out. I took the time to make sure the arrangement of brochures on the shelves in the rooms were more or less the same. Although the shelves were different for some of the rooms, I always started off with â€Å"Gynecological Cancer†, went through â€Å"Mammogram†, â€Å"Colorectal Cancer†, â€Å"Strategies to Quit Smoking†, â€Å"Should You Get a PSA Test?†, â€Å"Planning for Asthma†, â€Å"What You Should Know About Diabetes†, â€Å"Chlamydia†, â€Å"How to Check Your Testes†, before ending with â€Å"STD (Sexually-Transmitted Disease)†. After I was done with all the mandatory brochures, I put the individual brochures that each doctor likes to have in his or her room in a separate section of the shelf. The whole project took about a week, but it only marked the beginning of the eight-week internship at the medical center. After I was done with the project, I walked past all the exam rooms, peering inside each room to see how clean and orderly the brochures were on the shelves and silently clapping for myself. I started the journey of this project a bit bumpily, but I ended up wholly embracing the process and the outcome of the project. This journey has taught me the importance of having patience and a positive attitude in the face of a seemingly difficult situation. Once I was able to break through the frustration with a trivial miscommunication, everything brightened up, including my own attitude. I was then able to see the bright side of the project: the fact that I was more or less contributing to the general knowledge of patients through my â€Å"exhibition† of brochures. Had I let the frustration get the better of me, I would’ve made this project an infinitely h arder process, and stripped myself of the potential passion and happiness I’d feel for the work I was engaging in. Because I thought of myself as a beginner working around professionals, I was able to override that frustration and think positive. Any beginner only deserves to start off with the basics. Only by building off of the basics can one obtain the knowledge and skills of a professional, like a doctor or a nurse. Through working as a beginner, I grasped the meaning of patience and attitude, which I can now carry on in my pursuit of becoming a professional – a professional who will never stop learning on behalf of these two values!

Stem Cells What How and Why Essay Example For Students

Stem Cells: What How and Why? Essay Stem Cells: What, How and Why?Stem cells are infinitely valuable when considering theirpotential applications in the medical profession. Whilecurrent legislative restrictions have halted the development ofnew ?stem cell lines? to any agency or company that receivesany form of governmental grants, there is no question that themedical profession is standing at the brink of a new era oftechnological advancements in healthcare and research. Stem cells are valuable due to the fact that they are?non-designated,? (have no specifically assigned task in thebody, i.e. liver cells, brain cells, skin cells, etc.) and theyalso have the ability to divide indefinitely. Thus,theoretically stem cells could replace any damaged or lostspecifically designated cells within the body.However, thisis just a brief mention of the potential applications of stemcell research, which will be discussed at a later point in thisessay. We will write a custom essay on Stem Cells: What How and Why? specifically for you for only $16.38 $13.9/page Order now Stem cells are categorized into three genres based upontheir potential developmental capability, total to limited. (NIH PRIMER http://www.nih.gov/news/stemcell/primer.htm)Totipotent stem cells are stem cells whose potential istotal, thus totipotent. Totipotent stem cells are derived fromembryonic tissue and fertilized ovarian eggs. This type of stem cell is of particular importance toresearchers due to its ability to ?specialize intoextraembryonic membranes and tissues, the embryo, and allpostembryonic tissues and organs? (NIH Primer). However thesetype of cells are extremely difficult to come by and only occurin certain places at certain developmental times. Pluripotent stem cells are stem cells in which theirpotential is large but not total as in Totipotent stem cells. These cells lead to the development of many cells, but cannotderive certain types of fetal cells necessary for thedevelopment of a fetus as do Totipotent stem cells.Thesecells undergo further assigment into cells that are designed toderive specifically assigned cells. Pluripotent stem cells aresomewhat easier to come by comparatively speaking to totipotentstem cells. The final genre of stem cells is that of multipotent stemcells. These cells are more specialized than the other twocategories and thus are more restricted in their capability. Multipotent stem cells are derived from pluripotent stemcells.While pluripotent stem cells are least in theirpotential capability, they are however the easiest type of stemcell to acquire. Two methods of acquiring pluripotent stemscells have been born by two different men. The first method, developed by Dr. Thomson involves ?theisolation of pluripotent stem cells directly from the innercell mass of human embryos at the blastocyst stage. Dr. Thomson received embryos from IVF (InVitro Fertilization)clinics.?.Dr. Thomson isolated the inner cell mass andcultured these cells producing a pluripotent stem cell line.? (NIH Primer)The second method of deriving pluripotent stem cells wasdeveloped by Dr. Gearhart. In this more controversial method,Gearhart obtained stem cells from the fetal tissue ofterminated pregnancies. He took cells from areas of the fetusthat would soon develop into the reproductive organs of thefetus.He then isolated the inner cell mass and culturedthese cells. In was in this way that Dr. Gearhart produced apluripotent stem cell line which would be available to otherresearchers. What little we know about stem cells has already altered thecourse of medical research and new findings are sure to expandon this occurrence. The potential applications of stem cellresearch include advancements in the study of Parkinson?s,Alzheimer?s, spinal cord damage, stroke, burn victims andpatients in need of skin grafts, heart disease, diabetes andarthritis in addition to answering some of the many questionsregarding gene therapy. .uaa7e84a03dde265bf58653d8c71f7b6e , .uaa7e84a03dde265bf58653d8c71f7b6e .postImageUrl , .uaa7e84a03dde265bf58653d8c71f7b6e .centered-text-area { min-height: 80px; position: relative; } .uaa7e84a03dde265bf58653d8c71f7b6e , .uaa7e84a03dde265bf58653d8c71f7b6e:hover , .uaa7e84a03dde265bf58653d8c71f7b6e:visited , .uaa7e84a03dde265bf58653d8c71f7b6e:active { border:0!important; } .uaa7e84a03dde265bf58653d8c71f7b6e .clearfix:after { content: ""; display: table; clear: both; } .uaa7e84a03dde265bf58653d8c71f7b6e { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaa7e84a03dde265bf58653d8c71f7b6e:active , .uaa7e84a03dde265bf58653d8c71f7b6e:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaa7e84a03dde265bf58653d8c71f7b6e .centered-text-area { width: 100%; position: relative ; } .uaa7e84a03dde265bf58653d8c71f7b6e .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaa7e84a03dde265bf58653d8c71f7b6e .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaa7e84a03dde265bf58653d8c71f7b6e .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaa7e84a03dde265bf58653d8c71f7b6e:hover .ctaButton { background-color: #34495E!important; } .uaa7e84a03dde265bf58653d8c71f7b6e .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaa7e84a03dde265bf58653d8c71f7b6e .uaa7e84a03dde265bf58653d8c71f7b6e-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaa7e84a03dde265bf58653d8c71f7b6e:after { content: ""; display: block; clear: both; } READ: The Life and Art of Paul Gauguin EssaySo what?s the problem? Well, the NIH (National Institutesof Health) issued a ?primer? to explain what exactly are stemcells and what is the debate. While this primer was my onlysource for this essay, it did neglect to discuss certaingovernmental issues, which revolve around the issue at hand. Most likely this can be attributed to the obvious, the NIH is agovernmental agency. This is a precise example of why theissue of stem cell research is being called into question. Offcourse, ethics is at the bottom of the debate,

The Marketing Concept †Development, Stakeholders, and Future Directions

Introduction Marketing is a process that involves determining the kind of products and services that interest customers. According to Pride and Ferrell (2006, p.4), â€Å"marketing involves, distributing, promoting and pricing goods, services and ideas to facilitate satisfying exchange relationships wit customers in a dynamic environment.† This process also determines the various strategies used in sales; firms are able to build strong relationships with their customers, hence creating value for their customers and other stakeholders.Advertising We will write a custom essay sample on The Marketing Concept – Development, Stakeholders, and Future Directions specifically for you for only $16.05 $11/page Learn More Marketing enables entrepreneurs to identify their customers, satisfy them, and retain them via achieving customer loyalty. O’Shaughnessy (1995, p.4) defines marketing as the performance of business activities, which are direct ed towards flow of goods from the manufacturer to the consumer. In addition, the main activities of marketing include finding the need of a market and selecting the categories of customers whose needs can be met by the interested firm compared to other rival firms. The kind of offering used should be determined such as product, price, or promotion that meets the needs of a customer. Customers should also be informed about the kind of offering available, as well as how to obtain it (O’Shaughnessy, 1995, p.5). Customers are mainly interested in the value of a product, and how it benefits them; marketing also involves the creation, offering and exchange of products to meet satisfaction. Nevertheless, individuals are associated with various needs which are influenced by social forces. The Marketing Concept and its Development The marketing concept argues that organizational goals can only be achieved via effectiveness of a firm compared to its competitors. This concept lies on fo ur pillars – customer needs, target market, integrated marketing and profitability. A company must identify a target market to operate in, as well as the kind of market that will satisfy customers’ needs. Meeting the customer’s needs is the main aim of marketing, and therefore, a business should understand the needs of customers and work hard towards satisfying these needs. A responsive marketer fulfills a stated need, whilst a creative marketer discovers and produces solutions that his customers did not request for, but which respond to their needs (The Marketing Concept, 2009). Integrated marketing occurs when all the departments of a company work together towards satisfying customers. This can be accomplished by internal marketing, which involves hiring effective employees who work towards serving customers well. Finally, profitability as a pillar of marketing concept is the main aim of any business; value must be provided to customers, while at the same time , the firm should yield to profits. Managers have to evaluate and choose the most profitable decisions that will last long in a company (The Marketing Concept, 2009). The marketing concept involves focusing on satisfying the needs of a customer before developing a product. Thereafter, profits are realized through successful customer satisfaction.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This concept involves marketing decision on marketing mix, which involves the 4ps. Shaw (2011, p.4) further elaborates on product, price, place and promotion, where product refers to tangible items as well as services. Here, decisions need to be made on the quality, safety, packaging, warranty and the brand name of the product. Pricing decisions include price flexibility, price discrimination, seasonal pricing, and discounts in pricing. Place concept involves distribution of goods and services to cust omers; the distribution decisions may include distribution channels, warehousing, transportation, distribution centers, and market coverage among others. Promotion in a marketing mix presents communication of information concerning the products; this involves advertising, sales promotion, marketing, and promotional strategies. McDaniel and Gates (1998, p.3) insist that the marketing concept requires a consumer, goal, and systems orientation. Consumer orientation entails that firms strive to identify their customers in the target market, therefore producing goods and services that meet their needs. Goal orientation involves a firm’s striving to accomplish its corporate goals, such as profit making. System orientation involves organizations working in unison; such a firm creates systems, which monitor external environment, such as researching on what customers want in the targeted market (McDaniel and Gates, 1998, p.3). The marketing concept requires a company to research on th e needs and wants of the customers, and thereafter making decisions on what to produce as well as how to satisfy the needs of customers. Today, most companies have adopted the marketing concept; however, this concept has changed with time. In the 1920s, this concept was known as the production strategy, which applied to production companies. It assumed that, once a company produces huge amount of cheap goods, the products would market themselves. The price of these products was mainly determined by the production cost (Net MBA, 2011). In the 1930s, the sales concept took over, and with the level of competition increasing, companies were able to advertise their products. The companies based their production on two questions – could they sell the product? And could they charge enough for the product?Advertising We will write a custom essay sample on The Marketing Concept – Development, Stakeholders, and Future Directions specifically for you for only $16.0 5 $11/page Learn More However, this concept focused on competition and ignored customer satisfaction (Net MBA, 2011). The marketing concept came into existence after the Second World War, since the sales concept had disappointed customers; the marketing concept aimed at fulfilling the needs of customers. It first researched on the customers’ wants before producing a product; therefore putting the customer first. Tesco is one such example, which has value for money; they collect information on customer’s frequent purchases through Tesco club card. Once a customer swipes his card, all the information on the customer’s purchases is saved, and the common products frequently bought. This assists the company in ordering the products that customers need by tracking the customers’ shopping habits (Pearson, 2011). Identify the Key Stakeholder Groups in a Marketing Oriented Organization and How They are Impacted by Marketing A market-oriented company focuses on discovering and fulfilling the needs of customers; it involves the company’s responsiveness to market intelligence (Roll, 2011). Market orientation in organizations aims at focusing on interaction with customers as well as how customer knowledge can be utilized in building organization’s intelligence (Ind and Bjerke, 2007). Market oriented companies are built on three pillars – customer focus, profitability and coordinated marketing. Customer focus enables these organizations to create a strong relationship with customers, whereby, customers are served effectively and not treated as assets. Coordinated marketing occurs when a company acknowledges that customers are the responsibility of the whole company, such that finance and human resources departments among others are involved. Needless to say, when companies focus on short-term profitability, a high cost in involved. Nevertheless, financial measures allow the firm to balance between short term an d long-term profitability, therefore guaranteeing the company’s financial health (Roll, 2011). Organizations must determine their key stakeholders; employees are viewed as stakeholders of an organization, and although they may not have a direct encounter with the customers, they determine a customer’s perception on the company’s products and services. Stakeholder orientation refers to the degree to which a firm understands the demands of stakeholders, and works towards managing their interest (Ferrell and Hartline, 2010, p.80). Customers, employees, and shareholders are some of the key stakeholders of market-oriented firms.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ferrell (2005, p.94) adds that a group is considered to be a stakeholder if it is affected by the organization’s activities, either positively of negatively. Customers are affected by the firm’s activities in that, in case the firm produces quality goods, customer will attain money value for those goods. However, if the goods are of poor quality, customers may opt to purchase the same goods elsewhere, hence affecting their relationship with the firm. Needless to say, when a company achieves customer loyalty, these customers market the business to their friends, hence attracting even more clients. Once a customer is pleased with the services of a firm, he/she is likely to tell his colleagues about the services. Havaldar (2005, p.257) further adds that, employees, being stakeholders of a firm, need to be motivated. Once they are motivated, they attain job satisfaction, which in return yields to customer satisfaction. Therefore, the employees are able to contribute to mar keting, which in return yield to repeat purchase that contributes to higher levels of returns. For a market-oriented firm to succeed, it must fulfill the needs of each group of stakeholders. Once a firm starts marketing its goods, it does so via advertising or promotions. Therefore, a firm has the responsibility of fulfilling the demands of its stakeholders in order to retain them; when a firm motivates its employees, they are likely to be motivated and serve the organization for a long time. Moreover, if the customer’s needs are met, such customers are likely to be loyal to the firm, hence enhancing repeat purchase. Needless to say, marketing contributes positively to the customers, as they learn of new products through advertising and promotion, and hence they are able to make a decision on which product and service that they should purchase. Nevertheless, marketing keeps the customers updated and informed of the changes in products and services. Predictions for the Future Direction of Marketing Marketing has acknowledged the importance and need to focus on the customer and also to be attentive to competitor’s activities. However, with the advancing technology, business operation and performance is likely to be affected, either directly or indirectly. Marketing will further face changes, which are inevitable; therefore, its capability to continue fulfilling the needs of the customers is what matters. Due to the change brought about by the future, firms are faced by the uncertainties. However, accounting for change is very important for any firm, as this will ensure that the business stands firm (Kenny and Dyson, 1989, p.23). Nevertheless, as year’s progress, marketing is adapting to technology. Therefore, in the future, firms that will have not embraced technology will be disadvantaged while reaching out to customers. The channels of marketing may change in future, such that the internet will be widely used in advertising and promotions, since customers would easily access the internet via the phone. Therefore, with the changes in technology, marketing forms will have to change in organizations; they will need to adopt and embrace the latest technology in order to excel in marketing. Marketing is likely to change from the monologue state to dialogue state; this is due to the emerging innovations, competition, and the changing consumer behavior. Online branding is one of the emerging trends that have the capability of becoming a central marketing expression for companies. Due to the expanding role of marketing, organizations will find the need to create new incentive structures that will aid in increasing accountability. In the previous years, marketing was a monologue, where marketers used television advertisement to attract customers. In addition, they would also use radios to inform attract customers. Nevertheless, online marketing has brought drastic changes in marketing by transforming it from a monologue to a dialogue. Online marketing enables customers to reveal their tastes and preferences on a product or brand. Such responses enable marketers to improve or change their products, with an aim of fulfilling the customer’s needs (The Economist Intelligence Unit, 2006, p.3). Today, customers are able to compare various products and services online; definitely in the future, marketing will keep advancing. Therefore, the future of technology looks bright, and one that will impact positively on organizations and their stakeholders. Conclusion Marketing is an important aspect in the business world; it contributes to the success of the organization. In addition, it involves advertising, promotions, and sales as ways on introducing the product to the public. The goal of marketing is to make the product widely known and recognized. Therefore, marketers should be creative due to the competitive nature of the market. A market–oriented firm researches on the needs of customers and find s ways to fulfill them. Nevertheless, for a firm to achieve a competitive advantage, it should work towards fulfilling the demands of its customers. Reference List Ind, N., Bjerke, R., 2007. The concept of participatory market orientation: An organization-wide approach to enhancing brand equity. Journal of Brand Management, 15; 135–145. Web. Available at: http://www.palgrave-journals.com/bm/journal/v15/n2/full/2550122a.html . Ferrell, O. et al. 2005. From Market Orientation to Stakeholder Orientation. American Marketing Association. Journal of Public Policy Marketing, 29 (1); 93-96. Web. Available at: http://global.broad.msu.edu/hult/publications/JPPM10.pdf . Ferrell, O., Hartline, M., 2010. Marketing Strategy. Fifth Edition. OH: Cengage Learning Publisher. Havaldar, K., 2005. Industrial marketing: text and cases. Second Edition. New Delhi: Tata McGraw-Hill Education Publisher. Kenny, B., Dyson, K., 1989. Marketing in small businesses. London: Taylor Francis, Publisher. McDaniel, C., Gates, R., 1998. Marketing research essentials. Marketing Research Series. Second Edition. London: Taylor Francis Publisher. Net MBA. 2011. The Marketing Concept. Web. Available at: http://www.netmba.com/marketing/concept/ . Pearson. 2011. Case Study: Tesco. Pearson education. Web. Available at: http://wps.pearsoned.co.uk/ema_uk_he_kotler_euromm_1/126/32286/8265276.cw/content/index.html . Roll, M., 2011. Market Orientation – Essential foundation for a strong marketing strategy. Web. Available at: http://www.venturerepublic.com/resources/Market_orientation_marketing_strategy_brand_leadership.asp . The Economist Intelligence Unit. 2006. The future of marketing from monologue to dialogue. Web. Available at: http://graphics.eiu.com/files/ad_pdfs/Google_Future_of_Marketing_060907.pdf . The Marketing Concept. 2009. Kotler Marketing Article Series. Web. Available at: http://knol.google.com/k/the-marketing-concept-kotler#Marketing_%282D%29_Definition . O’Shaugh nessy, J., 1995. Competitive marketing: a strategic approach. Third Edition. NY: Routledge Publisher. Pride, W., Ferrell, O., 2006. Marketing: concepts and strategies. 13th Edition. OH: Cengage Learning Publisher. Shaw, S., 2011. Airline Marketing and Management. Seventh Edition. NY: Ashgate Publishing. This essay on The Marketing Concept – Development, Stakeholders, and Future Directions was written and submitted by user Ava Becker to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

100 Beautiful and Ugly Words

100 Beautiful and Ugly Words 100 Beautiful and Ugly Words 100 Beautiful and Ugly Words By Mark Nichol One of the many fascinating features of our language is how often words with pleasant associations are also quite pleasing on the tongue and even to the eye, and how many words, by contrast, acoustically and visually corroborate their disagreeable nature look no further than the heading for this post. Enrich the poetry of your prose by applying words that provide precise connotation while also evoking emotional responses. (Note the proportion of beautiful words to ugly ones in the compilation below; it’s easier to conjure the former than the latter, though I omitted words associated with bodily functions, as well as onomatopoeic terms.) Notice how often attractive words present themselves to define other beautiful ones, and note also how many of them are interrelated, and what kind of sensations, impressions, and emotions they have in common. Also, try enunciating beautiful words as if they were ugly, or vice versa. Are their sounds suggestive of their quality, or does their meaning wholly determine their effect on us? Beautiful Words Amorphous: indefinite, shapeless Beguile: deceive Caprice: impulse Cascade: steep waterfall Cashmere: fine, delicate wool Chrysalis: protective covering Cinnamon: an aromatic spice; its soft brown color Coalesce: unite, or fuse Crepuscular: dim, or twilit Crystalline: clear, or sparkling Desultory: half-hearted, meandering Diaphanous: gauzy Dulcet: sweet Ebullient: enthusiastic Effervescent: bubbly Elision: omission Enchanted: charmed Encompass: surround Enrapture: delighted Ephemeral: fleeting Epiphany: revelation Epitome: embodiment of the ideal Ethereal: celestial, unworldly, immaterial Etiquette: proper conduct Evanescent: fleeting Evocative: suggestive Exuberant: abundant, unrestrained, outsize Felicity: happiness, pleasantness Filament: thread, strand Halcyon: care-free Idyllic: contentedly pleasing Incorporeal: without form Incandescent: glowing, radiant, brilliant, zealous Ineffable: indescribable, unspeakable Inexorable: relentless Insouciance: nonchalance Iridescent: luster Languid: slow, listless Lassitude: fatigue Lilt: cheerful or buoyant song or movement Lithe: flexible, graceful Lullaby: soothing song Luminescence: dim chemical or organic light Mellifluous: smooth, sweet Mist: cloudy moisture, or similar literal or virtual obstacle Murmur: soothing sound Myriad: great number Nebulous: indistinct Opulent: ostentatious Penumbra: shade, shroud, fringe Plethora: abundance Quiescent: peaceful Quintessential: most purely representative or typical Radiant: glowing Redolent: aromatic, evocative Resonant: echoing, evocative Resplendent: shining Rhapsodic: intensely emotional Sapphire: rich, deep bluish purple Scintilla: trace Serendipitous: chance Serene: peaceful Somnolent: drowsy, sleep inducing Sonorous: loud, impressive, imposing Spherical: ball-like, globular Sublime: exalted, transcendent Succulent: juicy, tasty, rich Suffuse: flushed, full Susurration: whispering Symphony: harmonious assemblage Talisman: charm, magical device Tessellated: checkered in pattern Tranquility: peacefulness Vestige: trace Zenith: highest point Ugly Words Cacophony: confused noise Cataclysm: flood, catastrophe, upheaval Chafe: irritate, abrade Coarse: common, crude, rough, harsh Cynical: distrustful, self-interested Decrepit: worn-out, run-down Disgust: aversion, distaste Grimace: expression of disgust or pain Grotesque: distorted, bizarre Harangue: rant Hirsute: hairy Hoarse: harsh, grating Leech: parasite, Maladroit: clumsy Mediocre: ordinary, of low quality Obstreperous: noisy, unruly Rancid: offensive, smelly Repugnant: distasteful Repulsive: disgusting Shriek: sharp, screeching sound Shrill: high-pitched sound Shun: avoid, ostracize Slaughter: butcher, carnage Unctuous: smug, ingratiating Visceral: crude, anatomically graphic What did I miss? Add to these lists in a comment below. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Masters Degree or Master's Degree?Best Websites to Learn EnglishInspiring vs. Inspirational

Short Paper on Descartes Essay Example | Topics and Well Written Essays - 500 words

Short Paper on Descartes - Essay Example For instance, it is apparent that some people have had a dream associated with instillation of pain such as the stubbing of the stomach. In relation to this assertion, Descartes believes that the pain felt by some people when dreaming is likely the same pain they will feel when awake. It is as a result of this that people fail to distinguish between the dream world and the actual world (UA 1, 2011). This broad explanation proves the reason as to why Descartes will make his conclusion about the pinch test as the unreliable test for the awake of a person. Although Descartes explanation manages to relate the happenings in the dream land with those in the actual world, it is apparent his argument against the pinch test does not rule out the pinch test as the best test for the awake of a person. This is in connection with the processes associated with pinching oneself. It is evident that the mind takes part in the pinching act. In relation to this claim, it is impossible for a person who is asleep to pinch himself or herself in order to determine if they are awake. When one is asleep, he or she thinks of either the daily happening or fantasize on other things in life. Such thoughts will not give one room to ascertain if they are awake through use of the pinch test. The thinking processes associated with pinching oneself is by itself one of the reliable tests for one’s awake. In tandem with this assertion, one can affirm that the pain instilled through pinching makes one to realize that he or she is awake. This because the pain in sulted by the pinch is communicated by the nervous system to the brain which as a result ascertain that a person is awake. In conclusion, Descartes double standard argument for the pinch test is in relation to his association of the dream land incidents with the real incidents. It is because of the similarity in occurrence of things that Descartes claims that pinch test is

Tropical Monsoon Climate Term Paper Example | Topics and Well Written Essays - 1000 words

Tropical Monsoon Climate - Term Paper Example Tropical monsoon climate is mainly found in the coastal regions of Bangladesh, Sri Lanka, Myanmar, India, southwest of Africa, northeast and southeast of Brazil and French Guiana (Ritter, 2006). According to Glantz (2003), there are two monsoons dominating in Asia – winter northeast monsoon, which comes from November to February and summer which comes from may to September. They are the majority critical climatic factors that come with most of the regions precipitation. Asia is renowned for its annual drought and flood especially in Bangladesh and India due to seasonal shift of weather. While the flood alone covers 7.7 million hectares in India, it covers 3.1 million hectares in Bangladesh. Tropical cyclone is another major feature of climate in this region. In particular, it affects two areas – northern Indian Ocean, which affects Bangladesh and northwestern Pacific Ocean, which affects Vietnam and Philippines. EL Nino-southern oscillation (ENSO) is another extensive phenomenal that has major influences in climate in a number of countries. In Africa there are three major areas where tropical monsoon occurs namely the southern coast of western Africa at 5 degrees north and 9 degrees north latitude, the Congo basin, which lies between 5 degrees north and 5 degrees south, and the remaining part which lies in between 15 degrees north and 15 degrees south. The climatic conditions in Africa differ from tropical monsoon in Asia especially in Congo Basin and southern coast of West Africa where heavy rainfall is experienced all through the year. The mean annual rainfall ranges from 10 mm in Sahara and 2000 mm in equator and other parts of West Africa. Precipitation is caused by convection process while movements of the intertropical convergence zone (ITCZ) and large-scale air mass movement brings seasonal variation. Drought in Africa is inevitable – it recurs from time to time and as a result, food crisis is a big problem that puts the population at risk (Glantz, 2003). Tropical monsoon climate in America is common in no rthern parts of South America and Central America where important topography and climatological consequences are found. Rainfall is brought by general circulation of trade winds. Andes Mountains is a flat area where major humid part of South America lies. Salinger (2005) records that ITCZ controls the seasonal movements that are smaller than Southeast Asia and the general circulation of this area. Droughts are severe in northern part of South America unlike Asia where major hazard are cyclones and floods. In humid and sub-humid tropics, agriculture is very vital; take an example of Asia where agriculture is an important economic sector. According to Salinger (2005), Asia, in 1993, employed more than half of the labor forces, which brought 63% of the gross domestic produce (GDP). Most export comes from agricultural products that brings a great amount of foreign exchange earnings. In this region rice, being the major crop, constitutes the largest part of production while maize and whe at follow. Nevertheless, agriculture experiences vulnerability in humid and sub-humid tropics attributable to some factor. With the exception of Africa where food security has been a problem for years, agriculture is also vulnerable in other countries but with minimal severity. Tropical cyclone also causes severe damage to the agriculture sector especially in Asia. Crop and livestock

Memo Case Study Example | Topics and Well Written Essays - 500 words

Memo - Case Study Example s, the amount will not be included in the income statement until the cash payments are made.Under the accrual basis, the $2000 will be included in the income statement immediately after the sale, while the cash payment will be done on a later date(Master Movers 4). Using the accrual basis of accounting, the business expenses are recorded on the income statements in the period when they occur, which is a different period from when the payments are made. In the cash basis, the expenses are only recorded on the income statement after they have been paid out. Ff Master movers, For example, spends $2000 on advertisement under the cash basis, the $2000 will be included in the income statement only when then cash is paid out while under the accrual basis, the $2000 will be recorded on the income statements when they get the bill, and before the amount is actually paid out. The main reason the profits realized in the income statement for the past financial period were lower than expected was because the records were made in line with the cash basis of accounting, thus leaving out most of the transactions. The transactions included in the Master Mover’s record mostly contain the transactions that were already paid up in cash leaving out those that were yet to be paid up. If all the transactions carried out over the financial period were included in the records, the profits would be higher (Master Movers 2). The cash basis of accounting is mostly considered for small businesses and management of personal finances where most sale payments and payment of bills are done immediately. The accrual basis can be considered as the best accounting method for Master Movers because considering the matching principle of the accrual accounting method; the company’s expenses should match with the revenues earned over the same financial period. Income statements prepared under the accrual accounting method include all the revenues earned, and all the expenses incurred over the

New Business Report On Nail Salon

New Business Report On Nail Salon In October 2004, Nails magazine conduct a survey and learnt that 87% of women have had their nails done at a salon (2). The magazine also stated that 42 % of the respondents have their nails done at least once a month and Nail-only salons are the preferred choice over full- service salons or spas for nail care (1). Almost all women go to nail salons in order to look good. Nicer Nails salon is a beauty service establishment that supply a personal service to predominantly female clientele. The salon offer nail care like pedicures, manicures as well as nail enhancements which involve applying false nails, nail extensions, and decorating fingernails according to requirements including nail parties. We are knowledgeable about hygiene and health issues relating to their profession. The desire to have beautiful nails first began during the Ming Dynasty of China, long artificial nails were worn by noblewomen as a status symbol indicating that, unlike commoners, and they did not do manual labour. In the early 19th century in Greece, the upper class women wore empty pistachio shells over their nails, then slowly spreading the artificial nails trend across Europe. In the late 20th century, artificial nails for women became widely popular all over the world (4). The fascination with beautiful nails has grown over the centuries and become a multi-billion pound industry. Extension nail is now a thriving market. Exploiting the development of technological and procedural advancements, Nicer Nail salon will provide a full-service nail technician with high customer satisfaction by delivering speedy, excellent service, an enjoyable atmosphere at an acceptable price. The demand for nail technician service is growing since women have increasing the disposable income which they are keen to spend on treatments that will reduce the stress of everyday life. At Nicer Nail salon, our high qualified technicians will offer a comfortable and relaxed environment. We are the true cut above other nail shops. Our mission is to supply services that enhance our clients physical appearance and mental relaxation. The timing is right for starting new venture; one perfect location was found in Kingston shopping centre. To achieve our objectives, Nicer Nail salon is seeking  £40,000 in loan financing. This loan will be paid from the cash flow from the business and will be secured by the assets of the company. 1.0 Introduction Beauty industry in the U.K is booming, there is a lot of money to be made in this industry more than ever, making today a great time to join the industry. Salons and spas have become a cure to the fast-paced lifestyles nowadays. It has been estimated that the average person spends one third of her cosmetic budget on nail care. Because todays fashion regards professional nail care services increasingly important. However, this billion pound industry can be influenced by changing in politics and economic. The report will show how important it is for business to react with the change of environment. This report is not only an environmental analysis that supports the nail salon but also a financial plan to help the prospect of opening Nicer Nail Salon. Product service: 2.1 Target customer: female over 16 year olds. According to the Nail magazine, nail salon patrons begins their habit early. 55% were under 25s when they first starting having their nails done professionally (1). Moreover, result from 2010 Survey of Hours and Earnings show Women salary is highest in the age group within 30-39 (12). On the other hand, nails art parties are on the rise in popularity, particularly for hen nights and teenage parties. Therefore, the need to offer an array of services to attract clienteles of all different age and income groups is necessary. For example, high-end clients are looking to be pampered. Although we cannot ignore the segment of customers, who would still want to have their nails done, dont want to spend out of their comfort areas. Services: Principally, the salon will generate revenues from the direct nail technician services. A nail technician provides painting, nail filing, manicure, pedicure and artificial nails services including acrylics, airbrush nails and nail jewelry. The most popular new foot service which is gel toenails also be provided. To a lesser extent, the salon generates revenue from sale of nail care and hand cream products. Furthermore, a deluxe service involves playing around with colored gels and dabbling in 3-D art will also be offered. Location: the salon will be located on Fife Road, Kingston -upon-Thames, U.K. the location is strategically situated on one of the busiest street in Kingston next to a hairdresser; importantly, there is a big car park nearby the salon. This is a high profile area and easy access from all parts of the town. It is also very convenience for clienteles to locate our salon. Pricing: According to nail magazine survey, 11% of respondents have stopped having their nails done at a salon due to the expense (3). Thus it is important to offer service that available for customers who cant quite afford high-end luxury salons. After sales service: our customers will leave with tips on how to make their nails healthier. To gain the clienteles trust, clean and safe quality products are used. In addition, clients are always welcome to question about our products. We are confident that word-of-mouth about such a salon would be the best advertising for this type of business, it is not only attract local clienteles but also reach customers far outside the boundaries of Kingston. A creative and innovative fashion always applies to generate very high levels of customer satisfaction. Providing customers with the option of booking appointments and consultations online. 3.0 The Business environment (PESTLE analysis): Like any other business, the Nail salon has to act and react to external factors influences it. Since markets are changing all the time. Customer develops new needs and wants, new competitors enter a market, new technology means that new product can be made. Government introduces new legislation e.g. increase minimum wage means that the disposable income increase it may lead to higher level professional service. Therefore, it is essential to know the influence of external factors include political, economical, socio-cultural, technological, legal and ethical environment is (13). The political environment: is one of the most important factors affecting the operation of a business. It is part of the macro-environment which is external to an organisation and completely beyond its control. The effect of political on business in general: Politic affect business in varieties of levels. Business is affected directly by tax policy; high tax rate will attract less investor (chart 8 in appendix1). Policies of government are very important. For example UK is the democratic country, people have full voting authority; they would be able to choose government that would work for the betterment of the country. It helps businesses to thrive because of the good policies of the government. In contrast, if there is no democracy, there is no respect for the chosen government. Instability and uncertainty in the country arise, government comes and goes and so will their respective decisions and policies. Business will suffer in such case as they do not know what will be their future. An example of instability political causes negatively influencing is the effects of anti-government protestors on hotel operators in Thailand in December 2008. Chart 9 (Appendix1) shows a loss of room revenue during period of peak tourist season. It is clear that the political instability is negatively influences travelers decision making (7). Furthermore, a stable political situation will attract more and more investors from other nations. The effect of the political environment on nail salon: Tax policy: as a sole trader Nicer Nail salon owner has responsibility to pay for local business tax, VAT, corporation capital income tax for business and national insurance for employees. Because by doing so the government know the presence of the business. The conservative government recently announced a new austerity plan. It causes higher interest rates, more business failures, lead to shaper rise in unemployment, directly affect the bank and national disposable income. As a result, the salon revenue may reduce significantly. Economical environment : It is believed that the level of demand for nail treatments can change depending on consumers level of disposable income. Businesses are in areas hard-hit economically will suffer because people lost jobs they have to tighten their belts and take control of their spending habits. Since many people are of the opinion that having nails done is not a necessitate thing. As a service industry, many beauty salons are being hit severely. Retail Sale is another example of industry that suffers when the surrounding economy turns down. Chart 11 (appendix 1) shows a lot of retailers report losses and in fact go out of business. Fortunately, the economy in the UK is in fast recovery (Chart 5 appendix 1). Additionally, chart 6 (Appendix 1) show household expenditure and total employment rose (5). Increasing in disposable income means that people can spend on luxuries like nail treatments. Furthermore, The British Lifestyles report by research group Mintel found that in the last decade we have spent 50% more on trips to hairdressing and beauty salons. This proves that the beauty market increases continuously despite the fact that the economic market condition in the UK is still in recession. Regardless of the recession, there are still people who enjoy being pampered. It makes professional nail care is a business with many good advantages. Socio-cultural environment: Every business works in society and consequently is subject to a variety of social influences. These influences include demography, social class and culture (13). For example, result from 2010 Survey of Hours and Earnings (chart 10 appendix 1) show that median earning of female employees grew. Increasing number of career women trends developing a high maintenance notion towards beauty regimes. This is reflected in the increasing amount of nail bars and services available. Nicer Nail Salon is the place where hard working people can come to get away from their daily stresses and be truly spoilt, a place that had the look and feel of a posh city salon. Nail arts can be a fashion statement and express individual for young clienteles who follow the latest trends and styles with a desire to be fashionable. Other services such as ear piercing, facial, and waxing eyelashes treatments are also offered to attract new clients. On the other hand, UK population is ageing (chart 4 Appendix I), ageing population means that the need to provide for a wider age range of clients is essential. Nodaway, Women earn more they will spend more money to look good. Plus the influence of fashion and changes in attitude toward health make professional nail care become booming industry. Technological environment: Advances in technology can have a major impact on business success. For example, one of the easiest and quickest way to let high-end class clienteles know that the salon are dedicated to serving them with luxurious pampering is creating a website that speaks to their needs and wants. Since, today the internet has major influence on the way consumers research and purchase products. By registering the nail salon with online portals the potential customers can easily reach the salon website which provide company name and contact information with online directories. Furthermore, option of consultants online 24/7 shows the salon is dedicated to deliver professional service. Moreover, electric nail file, unlike manual tool, enables a nail technician to filling acrylic nails much easier since the areas that were once hard to reach when filing manually such as cuticle areas and undersides of nails are now easily accessible. The electric nail drill is a time saver; it allows the salon to serve more clients in a day and this should increase profit. In 2010, 19.2 million households had an Internet connection in the U.K. This represented 73 per cent of households and an increase of 0.9 million since 2009 (15) an enormous increase in the number of home computer. This makes internet becomes one of the best ways to advertise the salon. On the other hand, improvements in technology will reduce the costs of nails equipment and products for example nail varnishes, jewellery. This should increase salon revenue. The legal environment Health and safety is important when working as a nail technician. Health and safety legislation is part of criminal law. Failure to comply with the law has serious consequence for example if there is a severe risk to health and safety, the salon will be closed down until improvements have been made. The salon has to work within the legal and professional frameworks that set the standards for employment. The law demands that every place of work is a healthy and safe for clients, workers, and other visitors. For example, potentially hazardous substances like glues or acetones should be carefully handle. The salon must follow the Control of Substances Hazardous to Health Regulations 2002 (COSHH) (10). My salon also looks forward to Legal requirement such as accident insurance and safety disposable products. The salon will keep to the Health and Safety guidance produced by Habia for nail technicians (9). This involves controlling and minimizing skin exposure to nail products, disinfecting equipment for manicuring, cleaning and minimizing inhalation exposure to nail products A nail technician should provide a service with reasonable care and skill, within a reasonable space of time and at a reasonable charge (The Supply of Goods and Services Act 1982). The nail technician will commit a criminal offence if published misleading advertising that deceives another trader (The Business Protection from Misleading Regulations 2008). Hence, it is crucial to know about the laws. Ethnical environment: Methyl methacrylate (MMA) is a monomer used in nail enhancement application but it should not be used in the salon due to its dangerous effect such as blister and nail loss for natural nails or respiration problem and asthma for some people even though it is still legal to use in the UK. Acrylic contaminated materials should be sealed in a bag before disposal in the bin reducing the amount of chemicals in the air. Gauze pads, cotton wool etc. that have been soaked in chemical should be disposed of in a sealed bag. The intended legal entity for my company: The salon operates as sole trader. I have look and found that being a sole trader is the easiest way to start a small business like a nail spa. Accounting is much easier hence bills for accountants are lower. Plus no complicated paperwork is required. Importantly, decision can be make quickly and close contact can be kept with clients and employees. However, you have to make decisions and provide all finance by yourself. The business income is the owner income therefore it is harder to reduce tax bill. Registration and regulation: Nail technicians are required to register their business and apply for a license to trade. The licence is known as a special treatment licence. The fee to register will depend on each local authority. As a Sole Trader, the salon owner needs to register with Her Majestys Revenue and Custom (HMRC) as self-employed at the moment the business has started otherwise the financial penalty will be charged. Financial plan The startup capital of  £45,000 (appendix II for details) is required to use for the design, leasehold improvement, and equipment of the salon. There are many ways to raise finance for examples borrow from family, get a bank loan or from outside investors. I did research and found that the best way to raise capital for Nicer Nail Salon is borrowing from my parent because they provide with better terms than the bank or private loan guarantees. In order to have successful business with family an agreement letter (Appendix II for details) between me and my parent is necessary in case thing dont go as planned. This also helps to protect everyone from each other and eliminate all conversations that start with you never said that. This note emphasizes that my parent lend me  £45,000 as a debt loan rather than equity. The interest will be paid quarterly to my parent account. Borrowing from parent is better than borrowing from private loan guarantees as the limit time frame stems is much longer. Compare to bank term loans, the interest rate is also much lower. Conclusion: Based on the result from 2010 Survey of Hours and Earnings and British lifestyles I can conclude that Nicer Nail Salon is a necessary service nowadays. Owning a nail salon is promising as little start-up cost is needed and importantly, it is never out of season. , it will be a good start of going somewhere with nail business. Explain in greater details of executive summary how and why the conclusions were reached. This is based on result of findings Appendix I: Table 1: shows the places where customers have their nails done. Table 2 shows how often they have their nails done Table 3: show the main reason stop customers having their nails done at a salon Chart 4: Estimated and projected population and percentage of population by age group, UK, 1984, 2009 and 2034 (3) Chart 5: show the economy from 2006 to 2010 (2) Economy grows by 0.7% in Q3 2010 Chart 6:show consumer Spending trend from 2006 to 2010 Household expenditure grows by 0.3% in Q3 2010 Household final consumption expenditure percentage change, quarter on previous quarter Chart 7: GDP and the Labour Market (5) From recession to recovery The labour market in recession and recovery The UK continues its path of recovery from recession(5) The UK economy over the past three recessions According to the latest figures, UK GDP grew by 0.7 per cent in quarter three 2010. GDP grew by 0.7 per cent in quarter three 2010. This was the fourth consecutive increase since the end of the recent recession. The 0.7 per cent growth stemmed from: Service sector (0.4 per cent) Construction sector (0.2 per cent) Production sector (0.1 per cent) Growth in the Service sector was driven by the government and other services, transport storage and communication and distribution hotels and restaurants Chart 8: Higher tax rates discourage investment by lowering investments return (6) Chart 9: Daily hotel reservation requests in Thailand from 16/10/2008 to 16/12/2008(7) Chart10: Earnings 2010 survey of Hours and earnings (12) Chart 11:UK Retail Sales during recession Appendix II: Below is the summary of money needed to start up Nicer Nail Salon Start-up Expenses Rent deposit  £1,500 Legal  £500 Brochures  £500 Stationery  £1,000 Sundry salon equipment  £2,500 Total Start-up Expenses  £6,000 Start-up Assets Needed Cash Balance on Starting Date  £15,000 Other Current Assets  £24,000 Total Assets  £39,000 Total Requirements  £45,000 This is an installment promissory note between me and my parent Instalment Promissory Note (17) Full Names ____Kim Anh Tran_____ Address___Kingston -upon- Thames , UK, KT2 7SB (Hereinafter referred to as the Borrower/s) Full Names ____Kim Pham____________________________ Address: Kingston -upon- Thames , UK, KT2 7SB (Hereinafter referred to as the Lender) For value received, the Borrower hereby unconditionally promises to pay to the order of Lender the sum of __ £45,000 together with interest accrued at the rate of __ten six_percent (_6%) per year on any unpaid balance. Payment Terms Borrower will pay ______one__payment of __ £2,000___each at uninterrupted quarterly intervals on the __first day of each month, starting on the 11/01/2011 until the Principal amount and accrued interest is paid in full. All payments shall first be applied to outstanding late fees, then to interest and the balance to the Principal amount. Prepayment The Borrower may prepay this Note in full or in part at any time without premium or penalty. All prepayments shall first be applied to outstanding late fees, then to accrued interest and thereafter to the principal loan amount. Place of Payment Payment shall be made at the above stated address of the Lender or at such place as may be designated from time to time in writing by the Lender or holder of this Note. For ease of payment the Borrower may exercise the option to effect payment by direct deposit or electronic transfer of funds into the account of Lender as specified in writing. Late Payment Fees If payment is not made within _10___ days as stipulated in the payment terms the Borrower shall pay an additional late fee in the amount of  £__500. Acceleration of Debt upon Default If the Borrower fails to make any payment when due for whatever reason and the Lender provides notice of such failure, the Borrower must effect payment of the amount due within __30__ days, failing which the Lender can demand immediate payment of the entire outstanding Principal amount and accrued interest. Collection Fees In the event of default this Note may be turned over for collection and the Borrower agrees to pay all reasonable legal fees, collection and enforcement charges to the extent permissible by law, in addition to other amounts due. Security This Note is secured by a Security Agreement which will remain in full force and effect until this Note and the Security Agreement are released in writing by the Lender. Transfer The Lender may transfer this Note to another holder without notice to the Borrower and the Borrower agrees to remain bound to any subsequent holder of this Note under the terms of this Note. Replacement of Note The Borrower agrees to execute a new Note with the same terms and conditions and remaining value in the event that this Note is lost, stolen or mutilated. The Lender shall release the Borrower of all obligations under the lost, stolen or mutilated Note in lieu of a replacement new Note. Joint and Several Liability All Borrowers or Co-signors identified in this Note shall be equally liable for the repayment of the debt described in this Note. Borrowers Waiver The Borrower waives demand and presentment for payment, notice of non-payment, off-set, protest and notice of protest and agrees to remain fully bound until this Note is paid in full. Lenders Indulgence No relaxation, indulgence, waiver, release or concession of any terms of this Note by the Lender on one occasion shall be binding unless in writing and if granted shall not be applicable to any other or future occasion. Binding Effect The terms of this Note shall be binding upon the Borrowers successors and shall accrue to the benefit and be enforceable by the Lender and his/her successors, legal representatives and assigns. Jurisdiction This Note shall be construed, interpreted and governed in accordance with the laws of the U.K and should any provision of this Note be judged by an appropriate court of law as invalid, it shall not affect any of the remaining provisions whatsoever. General Where appropriate words signifying one gender shall include the others and words signifying the singular shall include the plural and vice versa. Paragraph headings are for convenience of reference only and are not intended to have any effect in the interpretation or determining of rights or obligations under this Note. Signed on 10/01/2011 (1) Borrowers Name ___Kim Anh Tran__________________________ (2) Lender Name _____Kim Pham________________________

Why College Athletes Should Get Paid

The single most debated topic when it comes to compensating student-athletes concerns whether student athletes should be paid beyond the full cost of attending school. The pay for play doctrine, in which athletes would earn a portion of the revenue they help generate, is a highly controversial topic that has become more popular in recent years. The arguments in favor of pay for play originate from the fact that the players are the reason why the NCAA is able to make television contracts. These contracts include $11 billion over 14 years Just for the television rights to March Madness.Without the players of different sports and genders, the NCAA would not exist, let alone be able to sign huge contracts like that. Also, the report on â€Å"The Price of Poverty in Big Time College Sport† found statistics that show that these athletes deserve to be compensated. By using NFL and NBA collective bargaining agreements to estimate the fair market value of FBS football and basketball pl ayers, the study found that football players attending the University of Texas and basketball players at Duke have enormous fair market values. Football players at Texas have a fair market value of $513,922, while basketball players atDuke have a fair market value of $1 according to the study. I don't feel that these players need to be paid that much because that is more than minimum salaries in both professional leagues, but from a business standpoint it isn't ethical for these athletes to not be paid. Representative Bobby Rush of Illinois attended a congressional roundtable discussion on college sports in Washington, DC and described what the NCAA does as â€Å"a systemic, ongoing, prolonged abuse of thousands and thousands of innocent young men and women who are only trying to make a life for themselves and live the American dream.Athletes from the football got in trouble because their athletes received improper benefits would argue that pay for play would put an end to the blac k market for paying players. Many argue that these athletes are at school to get an education, but some come from families that could use the extra money for necessities. If these athletes were to get paid to play it could give them an incentive to not sell merchandise and to stay in school and get their degree.Also, Rob Gilmore who is an ESPN college football analyst states that at least 42 of the 119 division 1 football coaches earn more than $1 million per ear, but the athletes are the ones out on the field. So if it wasn't for the performance of the athletes, the coaches would not earn those salaries. When he played for the Ohio State Buckeyes, Terrell Pryor was a superstar of the game. Not only was he one of the best quarterbacks, but overall was one of the best players and that is why him selling memorabilia, was so widely publicized.Like I stated in my introduction, more and more players are selling memorabilia because of necessities that loved ones may need in time of their absence from home. In an article covered y ESPN Terrell Pryor was quoted saying, â€Å"The reason why I did it was to pay my mother's gas bill and some of her rent. I was telling the NCAA, ‘Please, anything that you can do. I gave my mother this so my sister wouldn't be cold, so my mother wouldn't be cold. ‘ They didn't have any sympathy for me. Pryor also told reporters that he sold his pants for $3,000 but friends of Pryor's said that he made off of autographs. The point is there is going to be stars of the college game that take advantage of their stardom and ones that need the extra help to support their family when they leave for college. By paying these athletes a fair amount you could be doing them a well deserved Justice as well as doing away with a lot of the behind the scenes scandals. Not only is paying athletes the ethical thing to do, but when other people benefit from their pay it is possible for the law to be broke.One law that the NCAA violates when prof iting of the student-athletes is the right of publicity. The law is defined as â€Å"The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use f their identity for commercial promotion. † This also shows that the NCAA violates the law by not allowing the student-athletes to profit off their own personas. One example of how the NCAA violates the Right to Publicity is through Jersey sales.Up until recently they did this in two ways; one way was selling game worn Jerseys to retailors, the other which has been stopped was selling replica Jerseys on the NCAA online store. Under the common law of Right to Publicity the NCAA should not be able to sell used Jerseys to retailors without consent of the player and should also include some compensation for the sale. The player whose Jersey is being sold would not have as high of value if t he said player would have never played for an NCAA school.The NCAA uses the success of an athlete or program/school to make a profit on its Jersey sales. Contrary to the success of a team where it's not the name on the back you play for but it's the name on the front, Jersey sales are based more on the name of the player on the Jersey or of the player who wore it. This stays true even in professional sport, When Lebron James moved from the Cleveland Cavaliers to the Miami Heat he still stayed in the top 10 in Jersey sales. This shows that the of his own publicity that he makes money.The other way the NCAA made money from Jersey sales was from selling them on the online store. Even though the NCAA ended this in September it is still very relevant. This aspect of Jersey sales was brought into the spot light when Texas A&M Johnny Manziel football player was put into the spotlight when he was accused of selling merchandise and making a profit, an NCAA violation. When his status as an am ateur athlete, which would make him ineligible to compete in the NCAA, was in question; many former NCAA athletes came to the defense of Manziel.One former Duke Basketball player, Jay Bilas, accused the NCAA of being hypocrites when he went on their store and was able to search any players Jersey by name and buy it, even though the NCAA is not allowed to use players names in their sale of Jerseys. The NCAA suspended their direct merchandise sales in September due to the outrage over the issue. These two examples, selling used Jerseys and selling replica Jerseys, show that the NCAA was in violation of the Right to Publicly.The NCAA either needs to forego all merchandise sales tied directly to its athletes or they need to offer some compensation for any ales that the NCAA benefits from its athletes. Another way the NCAA violates the right to publicity is in the video games they create partnered with EA Sports. This is currently a hot topic and is being argued in courts. Former UCLA ba sketball player Ed O'Bannon filed a lawsuit against the NCAA for using his image in a video game. The NCAA and EA Sports currently make video games for football but in the past had made them for basketball and baseball.The video games do not use player names but they do use their numbers and accurately portray player's skill sets and body types. O'Bannon has gained tremendous support from former athletes saying that they deserve compensation because the NCAA and EA Sports both profited from the players likeness. So far EA Sports has settled for 40 million dollars, which will be distributed between 200,000-300,000 current and former NCAA athletes. The current lawsuit between O'Bannon and the NCAA is ongoing.Many people covering the lawsuit are calling the NCAA hypocritical because they do not allow student-athletes to profit off themselves but the NCAA has taken many steps to make money from the student-athletes, none of which is seen by the student-athletes. The fact that EA Sports settled in its case shows that they understand that the NCAA did something wrong. The fact that the NCAA will not admit to that and still withholds its student- athletes from making money off themselves while he NCAA continues to do so Just shows that the system needs to be adjusted to better help the student-athletes.The NCAA is an organization that should be looking out for the best interest of its student-athletes. For the most part the NCAA does this but when it comes to compensation the NCAA needs to adjust. The way the NCAA has treated its student- athletes would rival forms of theft. Between the sale of Jerseys and profiting of layers personas in video games, the student-athletes should have earned some compensation for being the driving factor behind the revenues made from these two activities.From the examples listed above the NCAA needs to revise its bylaws that deal with players and making money/being compensated. It is not legally and morally correct to be withholding mo ney from student-athletes who had a large part in generating the money.

Differences Between People Will Always Lead to Conflict Essay

H. Norman Wright once stated â€Å"Every person is different. Yet often, those differences are not understood or valued by others. † Conflict is an inevitable part of human relationships. Depending on how it is approached and managed, conflict can be either constructive or destructive. Conflict arises when people disagree over something perceived as important. We live in communities and families with people who may not see things as we do. Conflicts occur on a daily basis, sometimes as small disputes, sometimes as violent battles and each person will respond to conflicts based on their own particular personality and cultural background. People have different motivations, beliefs, values and goals hence why there will always be conflict between people. Contrasts between people can lead to either small disputes or even war. In the years 1861-1865 there was a fierce civil in USA between United States (the â€Å"Union† or the â€Å"North†) and several Southern slave states that had declared their secession and formed the Confederate States of America. People in America had different political beliefs. November 6, 1860 – Abraham Lincoln, who had declared â€Å"Government cannot endure permanently half slave, half free†¦ † is elected president. Abraham Lincoln wanted the country to be united and abolish slavery in all of America but several states of America had a different opinion. The war had its origin in the restless issue of slavery and after four years of bloody combat, the Confederacy was defeated, slavery was abolished, and the difficult rebuilding process of restoring unity and guaranteeing rights to the freed slaves began. People having different political beliefs led to disputes within the country. History has shown us that differences amongst people can cause disunity between people, groups and in some cases nations or countries. During WW2 Japan invaded Singapore, Japan launched an airstrike on Singapore unexpectedly, which lead to the fall of Singapore in a few days. Women in Singapore were taken as prisoners and put in a war camp. In the camp women were treated relentlessly and lived under harsh conditions. The rules of the Geneva Convention were not adhered to and this too caused friction between countries The women in the POW camps responded to conflict in different ways, some sacrificed their selves, some calmly and some with hope. The women had different backgrounds which caused opposition within the group. Having discord in the group led to rivalries between the women, also led to divergence in the group and lack of trust within each other. Though it might seem to be a small dispute, it had a big influence on how the women were going to survive. Afghanistan has been a victim of many military campaigns. Many countries wanted to take over Afghanistan which led to conflict between countries. In 1996 an Islamic fundamentalist political movement called the Taliban meaning â€Å"The Seekers† took over Afghanistan. Their aims were to end the political chaos that had been ongoing in Afghanistan since the Soviet withdrawal in 1989 and to impose a strict interpretation of Islam. Taliban came in as a cleansing force to establish law and order which they did. Their efforts were initially embraced by the war-ravaged Afghans but their means of ending the chaos resulted in the imposition of a strict interpretation of Islamic law. They imposed severe restrictions on women, and banned television, considered a symbol of Western decadence. The Taliban instituted a code of laws that oppressed and brutalized women, under Taliban rule; women were restricted to the home, denied education and could be executed for not wearing the right dress. Afghanistan is a multiethnic society, each ethnic group attempting to stake out their own territory and the Taliban’s Islamic laws opposed the beliefs and values of other cultures in Afghanistan, this discrepancy instigated the ongoing civil war in Afghanistan Three decades of war made Afghanistan the world’s most dangerous country, including the largest producer of refugees and asylum seekers. Decades of fighting have created millions of refugees; families have been torn apart and thousands of villages have been demolished in the fighting leaving Afghanis with little alternative but to flee. Over the past decades Australia has accepted thousands of refugees from Afghanistan that take a treacherous journey by boat to flee the war in search of a new and peaceful life. When refugees came to Australia they are put into detention centres for a period of time while their refugee statuses are being processed. Refugees from Afghanistan respond to conflict in different ways some through having a positive mind, some with hope, fear, denial and most of all with self-sacrifice. People having opposing religious beliefs in Afghanistan transformed it into warfare, affecting millions of innocent people in Afghanistan. We live in a world full of people with different values, motives and goals. There will always be distinctions between people through culture, values, beliefs, motivations and goals which to some extend will lead to conflict. †Ã¢â‚¬ ¦.. it is nearly impossible to understand those who are beyond our sight, who are not explained to us by ties of birth or contact of the flesh†.

National Service Framework Essays

National Service Framework Essays National Service Framework Essay National Service Framework Essay Even with medical advancements and increased life expectancy, Diabetes remains the worlds 5th leading cause of death and the number of sufferers is said to be increasing. The health profile of Medway shows no significant difference compare to England average. It is probable that improved preventative measures should be developed. For instance whilst the overall population of Medway and Kent is predominately white, some parts of the county (particularly in the north) are more ethnically diverse. Therefore hospitals should apply policies which reflect these ethnic variations across the county. Understanding such differences enables healthcare and health promotion messages to be targeted in appropriate ways (Kent and Medway public health observatory NHS 2008). The (DoH) (2008) points out that the health profile of England shows some recent improvements in a number of critical areas for example declining mortality rates in targeted killers such as cancer and circulatory diseases. However similar successes cannot be attributed to research on diabetes, and the rates continue to rise. Although surveys can provide a useful guide, for instance a survey by the department of health drew a connection between a high prevalence of diabetes and population with greater obesity levels. In April the Secretary of State for Health launched Putting Prevention First, which set out plans for the NHS to deliver a national programme of vascular checks for everybody aged 40-74. This ambitious programme will, for the first time, carry out a systematic, integrated risk assessment of those members of the population who are most at risk and who, according to the evidence, have the biggest opportunity to benefit. Five Years on Delivering the Diabetes (NSF) (2008). When the National Service Framework standards were first published in 2001, only around 1.3 million people were diagnosed with diabetes, and it was thought that around a million had diabetes without knowing it. Since then, the Quality and Outcomes Framework (QOF) has rewarded GP practices for the identification and treatment of people with diabetes in their area and consequently there are now almost 2 million diabetic adults recorded on practice registers. This means that around 600,000 people have been diagnosed in the last five years equivalent to 2,000 a week and are now benefiting from the support they need to manage their diabetes (NICE 2009). Care planning is a key part of managing long-term conditions, and its importance has been stated in a number of major policy documents. The final report of Lord Darzis, NHS Next Stage Review, High Quality Care for All, stresses that, over the next two years, everyone with a long-term condition should be offered a personalised care plan. In February 2008 the National Diabetes Support Team (2008) produced its guide to implementing care planning in diabetes Partners in Care and is also working with Diabetes UK and other key partners to determine ways to support the NHS in embedding the principles of care planning into the delivery of diabetes services (NSF 2008). It has been reported that Primary care is getting better at managing diabetes and one of the outstanding achievements of the Quality and Outcomes Framework is the rising numbers of diabetics receiving essential tests and measurements (for example, blood pressure and cholesterol). And better still the results of those tests have also indicated health improvements, however it is important to note, that the 2005/6 National Diabetes Audit found that not everyone is receiving every care process that they need indicating that we still have some way to go. Its also vital that the person with diabetes is provided with as much information as possible prior to their appointment, to help them use their time with the healthcare professional as well as possible. This was a theme of the final report of the NHS Next Stage Review, which acknowledged that too few people have access to information about their own care (NSF 2008). Services  There are many innovative strategies that authorities can adapt to meet the needs of different sections of the community. In Kent the community diabetes nursing team give continued care and advance throughout all stages of diabetic suffering. The team educate those newly diagnosed with type 2 diabetes in clinic and group settings across Medway and Swale and also run group sessions for those who need to start insulin, usually via the telephone triage system, based at Parkwood Health Centre. Home visits for the housebound are undertaken, as are visits to patients in the community and mental health wards, residential and nursing homes and Prisons. The Community Diabetes Nursing team undertake the following a wide range of duties providing in-depth advisory and educational support. National Frame work  This National Service Framework (NSF 2005) for Long-term Conditions is a key tool for delivering the governments strategy to support people with long-term conditions aiming to build on proposed changes in NHS management and commissioning to bring about a structured and systematic approach to delivering treatment and care for people with long-term conditions to improve health outcomes for people with long-term conditions by offering a personalised care plan for vulnerable people most at risk; to reduce emergency bed days by 5% by 2008 through improved care in primary care and community settings for people with long-term conditions; to improve access to services, ensuring that by 2008 no one waits more than 18 weeks from GP referral to hospital treatment, including all diagnostic procedures and tests. The (NSF 2005) fully supports the concept of choice set out in Building on the Best: Choice, responsiveness and equity in the NHS. This aims to ensure that all people have a choice of when, where and how they are treated from onset of illness until the end of life. Conclusion: This essay had shown a critical account of the health requirements of a patient suffering from a chronic medical condition highlighting the importance and the need of caring for a diabetes sufferer within the community. Mr Thompsons case had shown that as diabetic suffer and the problems he had with his foot. The appropriate treatment was essential in order to deal with his problem the involvement of a multidisciplinary team help to provide the necessary treatment to help Mr Thompson. Community Matron and the district nurse played an important role by acting on behalf of the patient who is suffering from a long term illnesses ensuring that the patient received the appropriate care they need formulating a care plan to help control his diabetes and tend to his foot ulcers. The risk of developing type 2 diabetes is know to increase with age, and may be due to people at an older age becoming less active, gaining weight tends to affects their mobility and weakening their circulatory system. The Department of Health recommend that measures can be taken to improve the lives of diabetics. Although diabetes currently cannot be immediately cured, by using medication and other therapies it can be controlled. However Foot problems that are caused by diabetes signify more patients are more likely to spend more time in hospital using up hospital resources which is can be very costly. NICE guidance recommends that regular review of patients feet should be undertaken by the care from a multi-disciplinary foot care team whose aim are to identify risk factors, (Armstrong et al 1998, Edmonds et al 2004) points out the importance of eliminating or prolonging the development of ulceration and can significantly reduce the incidence of complications and amputation. The governments aims are to support people with long-term conditions by delivering recommend changes that will help people with long-term conditions. There are services within the community that provide support and education for diabetes suffers In Kent the community diabetes nursing team play major role in this time service.